Current as of 27 Aug 2026
This Cookie Policy explains how Polysurance Limited (“we,” “our,” or “us”) uses cookies and similar tracking technologies on our website (www.rooya.ai) and our mobile applications (PolyDrive, PolyFit and Rooya) (together, the “Services”).
Data Controller: Polysurance Limited, Lg.C, 34–35 Hatton Garden, London, United Kingdom, EC1N 8DX, Company No. 12456074.
This policy should be read alongside our Privacy Policy, which explains more broadly how we collect, use, and protect your personal data.
Cookies are small text files that are stored on your device (computer, smartphone, or tablet) when you visit a website or use an app. They help the website or app recognise your device and improve your browsing experience.
We use the following categories of cookies.
We use cookies to:
We use cookies in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).
| Cookie name | Purpose | Type | Retention period |
|---|---|---|---|
| cookieyes-consent | Records which cookie categories you have accepted or declined, so that we do not have to ask again on every page. | Strictly necessary | 1 year |
| _ga, _ga_M3XB7V6WT4 | Google Analytics. Distinguishes one visitor from another and groups their pageviews into a single visit, so we can see how our pages are found and used. | Analytics | 2 years |
| _lfa | Leadfeeder (Dealfront). Gives your browser an identifier so that repeat visits can be recognised and matched to an organisation. | Analytics | 1 year |
| _lfa_test_cookie_stored | Written and immediately removed by Leadfeeder to check whether your browser accepts cookies at all. It stores no information about you. | Analytics | Less than a minute |
| _leadgenie_session | Set by Apollo.io when a visit is reported to its tracking endpoint. It identifies that single exchange with the server. | Advertising | Session |
| X-CSRF-TOKEN | Set by Apollo.io alongside the cookie above. It carries a security token that lets the provider verify its own requests came from this page. | Advertising | Session |
| __cf_bm | Set by Cloudflare on Apollo.io’s behalf to tell automated traffic from real visitors. It reaches your device only because the Apollo.io tracker is loaded. | Advertising | 1 hour |
| _lc2_fpi, _lc2_fpi_js, _li_dcdm_c, _li_duid, _li_ss | Set by LiveIntent, which the Apollo.io tracker loads. LiveIntent recognises a browser across websites so that a visit can be matched to a known individual, and shares that identifier with its partners. | Advertising | Set by the provider |
The Apollo.io tracker itself does not set cookies — it stores its identifiers in your browser’s local storage instead. Local storage is treated the same way as cookies here: it is only written once you have given consent, and you can clear it through your browser settings.
For a full list of cookies, contact us at info@rooya.ai.
We use third-party services to help us understand user behaviour. These services may set their own cookies, and we recommend reviewing their respective privacy policies:
Some of these providers are based outside the UK and the European Economic Area. Where your data is transferred outside the UK/EEA, we rely on appropriate safeguards as described in our Privacy Policy.
You can manage your cookie preferences at any time using the cookie settings banner that appears when you visit our website. Our banner is provided by CookieYes. Once you have made your first choice, you can re-open it at any time using the small cookie button in the bottom-left corner of any page.
CookieYes stores your choice in a cookie on your device so that we do not have to ask you again on every page. That cookie is strictly necessary: it exists only to record and honour the preference you gave us.
You can withdraw your consent at any time by re-opening the cookie settings banner from that same button and changing your selection. Withdrawing your consent does not affect the lawfulness of any processing carried out before you withdrew it.
Most web browsers allow you to control cookies through your browser settings. You can:
You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
We may update this policy to reflect changes in technology, law, or our business practices. Updates will be posted on this page, and significant changes will be communicated to you where feasible.
Questions about this policy can be sent to info@rooya.ai.
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