Rooya develops AI-powered video telematics from London, combining intelligent technology and hands-on support to help fleets improve driver safety and make better operational decisions.
As a UK-owned, -developed and -managed business, we stay close to the technology we build and the customers who rely on it.
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By combining AI video telematics and practical fleet expertise, we help organisations use behavioural intelligence to reduce operational risk and make better-informed decisions every day.
We deliberately operate differently from the largest telematics providers. As a smaller specialist business, we move quickly, work closely with every customer and continue refining each deployment as fleets evolve. Our role goes beyond simply installing the technology. We help customers get lasting value from it.
For many organisations, where technology is developed and where data is managed are no longer secondary considerations. Rooya is UK-owned, UK-developed and UK-managed, with engineering and product development based in London and data managed within the UK. For public sector organisations, insurers and compliance-led fleets, that provides greater confidence around long-term support.
Why that matters
Rooya is expanding across Europe with the same principles that define the business in the UK: local relationships, sector expertise and technology configured around each customer’s operation rather than delivered as a one-size-fits-all platform.
Alongside our UK headquarters, Rooya operates from Riyadh, supporting fleet operators, logistics businesses and insurers across the region. Every deployment follows the same customer-first approach while reflecting local operational and regulatory requirements.
London
Riyadh
Rooya is led by people with deep experience across machine learning, software engineering, product, compliance, sales and customer delivery. Our leadership team stays close to the technology, our customers and the operational challenges shaping the platform.
There is no strict minimum, Rooya is built to support fleets of all sizes. What matters to us isn’t your size, it’s your commitment to improving safety and accountability on our roads.
Rooya supports commercial fleets of all shapes and sizes including; vans, HGVs, private hires and many more.
Yes! Book a demo with us and we can get you started to with a pilot period to get a feel for Rooya and see if it’s right for you.
Rooya combines intelligent vehicle hardware with smart analytics to give you a clear picture of what’s happening on the road. Our system gathers data through:
Once we’ve agreed the right setup for your fleet, we can have you up and running in a matter of days.