Rooya Platform

The Behaviour Intelligence Platform built for safer, smarter fleets.

Rooya Behaviour Intelligence Platform

AI-powered insights from in-cabin and road-facing video to help you reduce risk, improve driver performance and protect your fleet.

Live fleet status
Driver profile
Event timeline
Risk trends
Video evidence
Reports

Rooya Hardware

AI dash cams built for road and cab.

Intelligence starts in hardware

Rooya’s K245 and K220 dash cams combine HD video, precise GPS and 4G connectivity, capturing the footage and event data that power the platform.

Road & cabin-facing AI cameras
4G, GPS & over-the-air updates
Professional fitting & warranty

Rooya Solutions

Turn driving data into safety action.

Solutions built around fleet risk

From fatigue and distraction to DVS compliance, claims and fuel waste, Rooya helps fleets tackle everyday pressures before risk becomes harm.

Earlier, fairer intervention
Faster FNOL & fewer disputes
Less idling, fuel & wasted miles

Industries

Tailored to the way your fleet works.

Industries

From last-mile vans and tippers to refuse trucks, buses and council fleets, Rooya configures safety and visibility around your vehicles and routes.

Vulnerable road user protection
Claims settled on video evidence
Insurer-approved K220 camera

Company

Internationally focused. Locally tailored to your fleet.

A partner, not an account number

Rooya is an internationally owned AI video telematics company, with in-house engineering, offices in London and Riyadh, and support that evolves with your fleet.

In-house engineering & AI
Transparent data governance
Local support, UK to Middle East

Contact

Contact the Rooya team to learn more.

Let’s talk about your fleet

Exploring Rooya, already a partner or need support? Our teams in London and Riyadh will help you put real safety data to work.

Book a no-commitment demo

Internationally Focused. Locally Tailored to Your Fleet.

Rooya develops AI-powered video telematics, combining intelligent technology and hands-on support to help fleets around the world improve driver safety and make better operational decisions.

As a globally operated business, we stay close to the technology we build and the customers who rely on it, providing locally governed bespoke solutions.

Book a Demo

About Rooya

Technology backed by people who stay close

By combining AI video telematics and practical fleet expertise, we help organisations use behavioural intelligence to reduce operational risk and make better-informed decisions every day.

We deliberately operate differently from the largest telematics providers. As a smaller specialist business, we move quickly, work closely with every customer and continue refining each deployment as fleets evolve. Our role goes beyond simply installing the technology. We help customers get lasting value from it.

KSA Team

Bangladesh Team

What defines Rooya

AI-powered video telematics
Behaviour intelligence built around real driving
Globally operated technology and support
A boutique approach to customer partnership

Our story

Built where accountability matters

For many organisations, where technology is developed and where data is managed are no longer secondary considerations. Rooya is internationally owned and operated, with our own in-house engineering and product development team and clear, transparent data governance. For public sector organisations, insurers and compliance-led fleets, that provides greater confidence around long-term support and a service designed uniquely for your location and needs.

Why that matters

International ownership Bespoke technology, adapted to local requirements.
In-house engineering Machine learning, software and product development led by our own team
Data governance Supporting organisations that need confidence in where and how their fleet data is processed and managed

Our offices

Local support across Europe and the Middle East

Growing across Europe

Rooya is expanding across Europe with the same principles that define the business in the UK: local relationships, sector expertise and technology configured around each customer’s operation rather than delivered as a one-size-fits-all platform.

Growing Local support for the Middle East

Alongside our UK headquarters, Rooya operates from Riyadh, supporting fleet operators, logistics businesses and insurers across the region. Every deployment follows the same customer-first approach while reflecting local operational and regulatory requirements.

London

Rooya Europe 34–35 Hatton Garden, London, EC1N 8DX Phone: +44 20 8906 6668 Email: info@rooya.ai

Riyadh

Rooya Middle East Fifth Floor, Office Number 516, PM4H+VGC, Al Olaya, Riyadh 11241, Saudi Arabia Phone: +966 11 425 5665 Email: contact@rooya.ai

Leadership Team

Leadership grounded in real expertise

Rooya is led by people with deep experience across machine learning, software engineering, product, compliance, sales and customer delivery. Our leadership team stays close to the technology, our customers and the operational challenges shaping the platform.

Rakan Abunayyan Chairman of the Board

Khaldoun Dib Board Member

Cameron Tope Founder/Chief Executive Officer

Anwar Ahmed Co-founder/Chief Experience Officer

Shaun Gwilliam Chief Technology Officer

Beth Tope Chief People Officer

Sohaib Ali Chief Finance Officer

Henk L. Pleiter Senior Director, Sales & Marketing

Tawfik Elkady Sales Director, GCC

Chris Kiveal Head of Projects

Agatha Rozario Head of Finance

Tabasher Arif Lead Machine Learning Engineer

Zakariya Senior Product Lead

Alexandra Butnaru Front-End Engineering Lead

Alexandre Curtelin Dashcam Engineering Lead

Muhammad Usman DevSecOps Lead

Essam Mahmoud Operations Manager KSA

FAQ

General questions

Is there a minimum amount of vehicles?

There is no strict minimum, Rooya is built to support fleets of all sizes. What matters to us isn’t your size, it’s your commitment to improving safety and accountability on our roads.

What type of vehicles does Rooya support?

Rooya supports commercial fleets of all shapes and sizes including; vans, HGVs, private hires and many more.

Do you offer a trial period?

Yes! Book a demo with us and we can get you started to with a pilot period to get a feel for Rooya and see if it’s right for you.

How does Rooya collect driver behaviour data?

Rooya combines intelligent vehicle hardware with smart analytics to give you a clear picture of what’s happening on the road. Our system gathers data through:

Advanced dashcam technology
Built-in motion and impact sensors
Vehicle telematics inputs
AI-powered video analysis

How quickly can I get started?

Once we’ve agreed the right setup for your fleet, we can have you up and running in a matter of days.

Can’t find what you’re after?

Reach out and we will get back to you ASAP.