
Building a Safer World, One Fleet at a Time
We understand that no driver is without faults and that accidents are bound to happen, but with Rooya fleet managers and insurers can predict risk, save money and most importantly save lives.

Safer, Smarter roads using advanced driver behaviour technology to revolutionise fleet management.
Human error is at the route of 90% of road accidents, empower your drivers with AI technology, preventing them from contributing to this statistic.

What Rooya stands for
Everything we do is defined by our pursuit of safety, excellence and progression.
Safety
Proactively reduce risk by identifying dangerous driving behaviours before they lead to incidents.
Visibility
Gain clear, real-time insight into how vehicles are driven, not just where they go.
Operational excellence
Turn driver behaviour data into smarter decisions that improve efficiency, accountability, and long-term performance.

Meet some of the team

Cameron
Chief Executive Officer

Khaldoun
Managing Director

Anwar
Chief Experience Officer

Zakariya
Senior Product Manager

Tabisher
ML Lead

Usman
Dev Ops Lead

Chris
Head of projects

Shipu
Quality Assurance

Celine
Compliance manager

Tamila
ML Engineer

Agatha
Accountant

Eesaa
Sales Associate

Youssef
Software Engineer

James
Marketing Associate

Miracle
Software Engineer

Chandra
Software Engineer
General questions
There is no strict minimum, Rooya is built to support fleets of all sizes. What matters to us isn't your size, it's your commitment to improving safety and accountability on our roads.

Can't find what you're after?
Reach out and we will get back to you ASAP.