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About us

Building a Safer World, One Fleet at a Time

We understand that no driver is without faults and that accidents are bound to happen, but with Rooya fleet managers and insurers can predict risk, save money and most importantly save lives.

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About us

Our vision

Safer, Smarter roads using advanced driver behaviour technology to revolutionise fleet management.

Human error is at the route of 90% of road accidents, empower your drivers with AI technology, preventing them from contributing to this statistic.

Our mission

What Rooya stands for

Everything we do is defined by our pursuit of safety, excellence and progression.

Safety

Proactively reduce risk by identifying dangerous driving behaviours before they lead to incidents.

Visibility

Gain clear, real-time insight into how vehicles are driven, not just where they go.

Operational excellence

Turn driver behaviour data into smarter decisions that improve efficiency, accountability, and long-term performance.

Our team

Meet some of the team

Cameron

Chief Executive Officer

Khaldoun

Managing Director

Anwar

Chief Experience Officer

Zakariya

Senior Product Manager

Tabisher

ML Lead

Usman

Dev Ops Lead

Chris

Head of projects

Shipu

Quality Assurance

Celine

Compliance manager

Tamila

ML Engineer

Agatha

Accountant

Eesaa

Sales Associate

Youssef

Software Engineer

James

Marketing Associate

Miracle

Software Engineer

Chandra

Software Engineer

FAQ

General questions

There is no strict minimum, Rooya is built to support fleets of all sizes. What matters to us isn't your size, it's your commitment to improving safety and accountability on our roads.

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Can't find what you're after?

Reach out and we will get back to you ASAP.

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